SSM Playbook

  • Understand your company′s unique positioning brand and objectives
  • Identify high index markets and accounts for your product/category
  • Understand category dynamics and retailer, consumer, trade and merchandising strategies
  • Identify the best mix of consumer and promotional campaigns to generate trial and build the brand
  • Build a strategic plan tailored to your companies individual needs and market opportunities
  • Manage and execute agreed upon plans flawlessly
  • Achieve a sustainable share of the category by retailer by market
  • Watch your sales and profits grow!