”Strategic Management consists of analysis, decisions and actions in order to create and sustain a competitive advantage”

SSM Playbook

  • Understand your company′s unique positioning brand and objectives
  • Identify high index markets and accounts for your product/category
  • Understand category dynamics and retailer, consumer, trade and merchandising strategies
  • Identify the best mix of consumer and promotional campaigns to generate trial and build the brand
  • Build a strategic plan tailored to your companies individual needs and market opportunities
  • Manage and execute agreed upon plans flawlessly
  • Achieve a sustainable share of the category by retailer by market
  • Watch your sales and profits grow!

 
Strategic Business Planning
SSM has a strong arsenal of tools available to map out a plan that will ensure success.
SSM TEAM
Tom Lavery is a Classical trained CPG executive with a proven track record with a wide array of experience that will deliver superior results.
SSM Play Book
We seek first to understand then be understood. Identify high index opportunities for your brand, so we are fishing where the fish are.
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