The SSM Difference

  • Fact based comprehensive business plans
  • Strategic Sales planning –thought leadership –Heavy focus on syndicated data
  • Full service Sales Agent/Master Broker services –hire train & manage food broker network, develop sales presentations, category reviews, order processing and back room administration process
  • Company and brand consulting
  • Trade Management/Marketing
  • Category Management
  • Highly knowledgeable, experienced, passionate sales leader/manager as a resource to move your business forward
  • Fluid and fast acting team with attention to detail on all phases of implementation
  • Trusted partner to take your business to a sustainable level
  • Prepare a comprehensive category review to identify key markets/retailers, trends and opportunities
  • Competitive analysis –competitive brands/sizes stocked, trends & promo & pricing strategies
  • Shelf and promotional merchandising analysis & insights
  • Pricing analysis –Category strategy and competitive strategies
  • Consult with brokers and retailers on proposed approach
  • Understand and review trade and consumer programs available
  • Highly knowledgeable, experienced, passionate sales leader/manager as a resource to move your business forward
  • Collaborate with manufacturer on objectives, budgets, capacities and timing
  • Develop the story obtain presentation sign off on the plan
  • Sell in and execute

Trade Promotions Management

Summary

  • Plan –A&P vs Plan
  • Variances
  • List Dollars
  • Trade Spend
  • Trade Spend Ratio