- Fact based comprehensive business plans
- Strategic Sales planning –thought leadership –Heavy focus on syndicated data
- Full service Sales Agent/Master Broker services –hire train & manage food broker network, develop sales presentations, category reviews, order processing and back room administration process
- Company and brand consulting
- Trade Management/Marketing
- Category Management
- Highly knowledgeable, experienced, passionate sales leader/manager as a resource to move your business forward
- Fluid and fast acting team with attention to detail on all phases of implementation
- Trusted partner to take your business to a sustainable level
- Prepare a comprehensive category review to identify key markets/retailers, trends and opportunities
- Competitive analysis –competitive brands/sizes stocked, trends & promo & pricing strategies
- Shelf and promotional merchandising analysis & insights
- Pricing analysis –Category strategy and competitive strategies
- Consult with brokers and retailers on proposed approach
- Understand and review trade and consumer programs available
- Highly knowledgeable, experienced, passionate sales leader/manager as a resource to move your business forward
- Collaborate with manufacturer on objectives, budgets, capacities and timing
- Develop the story obtain presentation sign off on the plan
- Sell in and execute
Trade Promotions Management
Summary
- Plan –A&P vs Plan
- Variances
- List Dollars
- Trade Spend
- Trade Spend Ratio
