- Understand your company′s unique positioning brand and objectives
- Identify high index markets and accounts for your product/category
- Understand category dynamics and retailer, consumer, trade and merchandising strategies
- Identify the best mix of consumer and promotional campaigns to generate trial and build the brand
- Build a strategic plan tailored to your companies individual needs and market opportunities
- Manage and execute agreed upon plans flawlessly
- Achieve a sustainable share of the category by retailer by market
- Watch your sales and profits grow!